September 6, 2023
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
Market Research
Read more
Read moreJuly 19, 2023
TikTok Introduces What’s Next: Gaming Trend Report
The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.
Read moreMay 10, 2022
NFT Transaction Activity Stabilizing in 2022 After Explosive Growth in 2021
NFTs saw explosive growth in 2021, but this growth hasn’t been consistent and has leveled off so far in 2022. Below, we’ll explore how…
- Read more
February 11, 2022
Emirates Airline Tops YouGov’s UAE Best Buzz List for 2021
YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021
Read moreFebruary 9, 2022
Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth
A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of…
Read moreOctober 27, 2021
FedEx Express Study Reveals the UAE Is Future-Ready
Residents of the UAE are ready to embrace a dynamic, experimental, and sustainable future.
Read moreOctober 9, 2019
Decoding Subconscious Metaphors
By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate…
Read moreJune 23, 2015
The importance of research
I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention…
- Read more
October 28, 2014
The mystery of mystery shopping
As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their…
