September 6, 2023
Kantar Report: Amazon is Consumers’ Preferred Ad Platform for a Second Year in a Row
New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.
Market Research
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Read moreJuly 19, 2023
TikTok Introduces What’s Next: Gaming Trend Report
The report, which is an extension of the annual What’s Next Trend Report, features data and insights exclusive to the METAP region.
Read moreOctober 27, 2021
FedEx Express Study Reveals the UAE Is Future-Ready
Residents of the UAE are ready to embrace a dynamic, experimental, and sustainable future.
Read moreOctober 9, 2019
Decoding Subconscious Metaphors
By Erhan Ecevit Today everyone who works in consumer insight business knows it’s getting difficult to get to the key insight that will differentiate…
Read moreJune 23, 2015
The importance of research
I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention…
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October 28, 2014
The mystery of mystery shopping
As smartphones and mobile usage increases among consumers, businesses are racing to stay at the forefront of technological developments to stay connected with their…
