The Bases Top Breakthrough Innovations have been announced for this year and they highlight some of the most successful and well-received consumer product innovations…

Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.

What are the top retail brands in the UAE, Egypt, and KSA?

In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.

An exclusive interview with DGDA’s Group CEO part of Arab News coverage for Saudi National Day, by Lama Alhamawi.

Study predicts that AR is the future of mobile engagement, driving enhanced interactions with brands, elevated consumer experiences, and increased purchases.

The expansion will see Merkle open hubs in Riyadh and Jeddah.

New win by RMS Outdoor illustrates the fast change of pace in the KSA market.

W7Worldwide highlights the vital role of public sector communications in the pandemic.

In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…