Data-driven CXM organization, Merkle has been selected by Alhokair to deliver the performance marketing strategy for its retail clients.

Initiative aims to provide resources and skills to Saudi fashion startups to scale up their businesses and accelerate growth over a five-month period.

Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.

The Rising Giants Network duo explains how to wield the power of audio storytelling.

The event highlighted the role culture and youth play in the transformation story of Saudi Arabia.

Representation contract covers commercial advertising sales across all SRMG brands, outlets, and platforms, with immediate effect.

The Bases Top Breakthrough Innovations have been announced for this year and they highlight some of the most successful and well-received consumer product innovations…

Four levers set growth brands apart from the rest: convenience, innovation, value, and communication.

What are the top retail brands in the UAE, Egypt, and KSA?

In study by Kantar and Snap Inc., 80% of parents on Snapchat say that advertising on the platform influences their purchase decisions, and almost…

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.