September 9, 2025
$106 billion and rising: UAE and Saudi brands reclaim growth momentum
The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati…
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Read moreAugust 12, 2025
Marketers: Help shape the future of sustainable marketing
Kantar and the United Nations Global Compact have launched the CMO Blueprint for Sustainable Growth Benchmark Survey – a first of its kind global…
Read moreSeptember 21, 2020
Building Brands With Gen Z
Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…
Read moreDecember 11, 2019
Kantar Highlights the Five Key Performance Pillars of Customer Experience
The world’s leading data, insights and consulting company recently conducted a study on whether brands across different sectors have met the five performance pillars…
Read moreDecember 30, 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013
Ad units in magazines’ iPad editions climbed 16 percent in 2013, according to a report out on December 23 by MPA-The Association of Magazine…
