February 5, 2024
Elie Aoun Steps Down From His Role as Media CEO at Ipsos in MENA
After dedicating 32 years to the multinational market research and consulting firm, Aoun bids farewell to his tenure.
Ipsos
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Read moreFebruary 15, 2023
Building Blocks of an Effective Customer Experience Strategy
Global Chief Experience Officer at Ipsos, Helen Wilson discusses with the Communicate the foundational elements of a CX strategy that can help brands build…
Read moreOctober 13, 2020
The Evolving Attitudes Towards Travel In Saudi Arabia
Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the…
Read moreAugust 2, 2020
Elie Aoun Will Lead Adex
Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to…
Read moreJune 28, 2020
Ipsos Expands Footprint in MENA
As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…
Read moreApril 23, 2020
IPSOS’s Latest Report Highlights Key Concerns of Residents of MENA
Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020.
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January 8, 2020
UKOM Appoints Ipsos As New Supplier from Jan 2021
Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows…
Read moreJuly 13, 2016
Survey: CNN named Middle East’s top international new channel
CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…
Read moreFebruary 28, 2016
Ipsos awarded with Mediaquest’s online and digital business
Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos,…
Read moreJuly 17, 2014
Conflict of interests
Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…
