Findings reveal higher Ad recall, greater uplift in brand awareness, and an increase in purchase intent among TikTok users.

A new study by IAB reveals that the industry’s perceived sense of readiness around the loss of third-party cookies does not align with the…

The new publication by Ipsos provides insights and understanding of the country and the opportunities that lie ahead.

Facebook IQ and Ipsos publish new study focusing on consumer trends and habits in Saudi Arabia.

Market research firm Ipsos has released a new report that explores how attitudes towards travel have evolved during the last few months in the…

Elie Aoun, CEO of Ipsos Media in MENA, will take the helm as the new global leader for Adex service. Communicate spoke with Aoun to…

As part of Ipsos MENA’s ongoing commitment to deliver fast, high-quality data, the company introduces a new online panel in the country of Iraq.…

Multinational market research firm, Ipsos has released the fourth wave of COVID-19 MENA Consumer Sentiment Tracker from April 10 to April 13, 2020.

Britain’s online measurement body has appointed Ipsos, as the new supplier of the UK industry-standard, for online audience measurement from January 2021. The appointment follows…

CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…

Ipsos has been awarded the online and digital business of Mediaquest. The newly signed agreement nominates Mediaquest as the exclusive data providers for Ipsos,…

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…