Issa will be succeeding Elie Aoun, who has decided to step down after an exceptional 32-year tenure at Ipsos in MENA.

After dedicating 32 years to the multinational market research and consulting firm, Aoun bids farewell to his tenure.

Global Chief Experience Officer at Ipsos, Helen Wilson discusses with the Communicate the foundational elements of a CX strategy that can help brands build…

The research also explores ways to enhance data best practices in the era of Web 3.0.

By Ramesh Redekar, Service Line Leader – Brand Health Tracking at Ipsos, and Mahmoud Shammout, Head of Research & Insights TikTok METAP

Sales season offers many opportunities for marketers to stand out.

New report by Snap Inc. and Ipsos provides findings on ‘Augmentality Shift’ for UAE and KSA markets.

The Advertising Business Group appointed the research firm in MENA, Ipsos which is also the third firm worldwide, to spearhead the UAE Cross Media Measurement project,…

IPSOS research reveals new and interesting insights about the holy month and how people’s attitudes, lifestyles, and behaviours are changing.

Residents in the UAE are slowly aligning their weekend activities to Saturdays, finds latest study.

Greenbook’s GRIT report results.

Ipsos measures the evolution of consumer’s attitudes towards e-commerce