A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in…

Dubzplay, a development company specialising in AAA mobile games and applications announces the launch of StyleCity, the mobile game created in the region, for…

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…

By Max Alawwad Youtube has launched music streaming service in MENA earlier this week. According to the company the amount of music content  watched on their…

In recent news authorities at Bali, an Indonesian Island, have asked tourists to either behave or leave their land. This warning came after an…

By Bassam Mustafa Influencer marketing has seen a major growth spurt, and is currently all the rage. With football superstar Leo Messi kicking off the Expo…

With an aim to capture people’s attention and increase donations, the UNHCR has been telling the story of refugees differently. “The current realities of…

By Janet Levine There’s no shortage of headlines about storied print publications scaling back or shutting down entirely. Ad Age, for one, called it…

by Volkan Çağsal, CEO of Adphorus Digital advertising was almost half of all advertising spend in 2018, and it keeps growing, with two in three…