MENA’s cultural depth and government backing give platforms room to scale creator ecosystems responsibly, writes Hoda Rizk. Behind the creators who appear on our…

While fashion and entertainment dominate globally, the GCC has its own flavor. Lifestyle and travel, alongside fashion and beauty, are leading categories, reflecting the…

Brands will pair first-party data gleaned directly from customers with creator audience micro-segments, content preferences, and engagements to craft bespoke experiences. Creator-curated bundles will…

Content creators and advertisers operating in the UAE have until January 31, 2026 to obtain the mandatory Advertiser Permit, failing which they could face…

Community conversations are now beating traditional search. The question is: Are brands truly listening? Consumers no longer begin their discovery journeys on Google. As…

KSA’s low-cost carrier flynas had a big ambition and an even bigger challenge. The company wanted to launch three new summer destinations in Europe,…

Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), is consolidating its influencer marketing capabilities in MENA under its dedicated influencer…

By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency

By Baha Hamadi, Founder & Managing Director of Keel Comms

Event will be the region’s largest for content creators and talents.

The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing.

Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million…