Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), is consolidating its influencer marketing capabilities in MENA under its dedicated influencer…

By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency

By Baha Hamadi, Founder & Managing Director of Keel Comms

Event will be the region’s largest for content creators and talents.

The Influencer Marketing Benchmark Report highlights how the pandemic affected the world of influencer marketing.

Brand Ripplr, a state-of-the-art influencer marketing platform based in the UAE making a big splash in the influencer marketing sector, has just secured $1million…

A new report by Hypeauditor, a technology that helps detect influencer fraud on various platforms using an intuitive machine-learning algorithm states that 53% of influencers in…

Dubzplay, a development company specialising in AAA mobile games and applications announces the launch of StyleCity, the mobile game created in the region, for…

Taghreed Oraibi, business director at BPG Orange, shares tips on how to address the issue of influencers lying about their real Instagram following. Influencers…

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…

Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…

Bukhash Brothers, the UAE based celebrity and digital marketing consultancy, said that trends within the influencers market spanned lack of transparency in disclosing content.…