Groupm

May 29, 2025
WPP Media launches as fully integrated, AI-powered media company
WPP today strengthened its position as the leading marketing services business for the intelligent era with the launch of its AI-driven media company, WPP…
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August 14, 2024
GroupM Partners with Pacvue to Launch Integrated Commerce Management solution
Both organizations enter into strategic partnerships to help clients navigate the changing advertising ecosystem and bridge the gap between the retail and media worlds.
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February 1, 2022
What Do Consumers Want in 2022?
(the right answer is joy).
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December 9, 2021
Economic Activity Is Not What Drives Advertising Growth, Says Group M’s Brian Wieser
GroupM’s Global President, Business Intelligence has a lot to say about truisms around inflation, consumption, growth, and advertising.
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November 22, 2021
GroupM’s Demet Ikiler: “We Are Precious the Way We Are”
In her first visit to the GCC since she was promoted to EMEA CEO of GroupM, Demet Ikiler discusses her (relatively) new role and…
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December 12, 2018
Analytics 101 for Influencers: The Crash Course Nobody is Talking About
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
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August 10, 2018
Mars consolidates global media planning and buying with MediaCom
Mars, Incorporated, the global pet care, confectionery and food business, and one of the world’s biggest advertisers has appointed MediaCom to handle its media planning and…
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July 12, 2018
MediaCom scores another global win
Shortly after winning the global adidas contract for media, WPP and GroupM’s MediaCom has scored another huge win. Hilton has selected WPP’s MediaCom as its media…
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July 4, 2018
BREAKING: Mindshare wins Pizza Hut account
Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…
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June 5, 2017
What does Maxus and MEC’s merger mean for MENA?
GroupM has announced that it will merge MEC and Maxus into one as yet unnamed agency, while strengthening its digital agency Essence to turn…
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October 24, 2016
What GroupM’s millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 24, 2016
What GroupM Connect’s millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 19, 2016
Mövenpick Hotels & Resorts appoints GroupM’s Keyade Middle East
Keyade Middle East – part of GroupM – has been appointed by Mövenpick Hotels & Resorts to manage the company’s entire portfolio of search…
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February 14, 2016
Filip Jabbour’s outlook for 2016
Filip Jabbour, CEO, GroupM MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through…
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