September 11, 2024
Navigating the Data Evolution: Balancing Privacy and Personalization
In an exclusive interview with Communicate, Rajesh Verma, Director of Business Development at Epsilon, sheds light on how brands in the UAE should navigate…
Google Ads
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Read moreJuly 11, 2023
Connect Ads by Aleph Appointed as the Official Reseller for Google in Morocco and Iraq
Connect Ads by Aleph announced today that it is now the official reseller of Google Ads in Morocco and Iraq. Connect Ads by Aleph…
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June 8, 2023
Google Brings its Flagship Event, Google Marketing Live, to KSA
AI in PerformanceMax automatically generated creative assets and Merchant Centre Next available in the Kingdom.
Read moreFebruary 24, 2023
How Can You Leverage From Google’s Performance Max Platform
By Tim Frank, Senior Director of Product Management, Google Ads
Read moreOctober 13, 2022
AppsFlyer’s 15th Performance Index Released
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
Read moreAugust 25, 2022
FIFA World Cup Qatar 2022: How Marketers can Prepare for the Most Digital World Cup Ever
By Sally Monem, Product Marketing Manager at Google across the Middle East & North Africa, and Sandy Maksoudian, YouTube Content Solutions LeadGoogle across Middle East and North Africa
Read moreSeptember 20, 2021
Case Study: How Automating Tailored Search Ads Helped Ounass Reach 60% Revenue Growth
By Fatma Elgendy, Platforms Sales Manager, and Tomas Havlik, Analytical Consultant – Search & Measurement – Retail at Google
Read moreMarch 18, 2021
Google Shares Data On the Effectiveness of their Online Policies that Work to Create a Safe Ecosystem For Advertisers
By Scott Spencer, Vice President, Ads Privacy & Safety at Google
Read moreJanuary 26, 2021
Everything We Know About FLoC
Everybody’s talking about FLoC. The latest ad targeting technology that Google claims is nearly as effective as third-party cookies. Here’s what Communicate knows about…
Read moreJune 27, 2018
18 things you NEED to know about Google’s ad biz changes after 18 years
Google is rebranding its ad business after 18 years. The changes are rolling out in July 2018. Google Ad Words is becoming Google…
