February 8, 2023
Brands Should Take Inspiration from Modern Video-Game Adaptations
By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East
Global
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Read moreFebruary 6, 2023
TikTok Updates Account Enforcement System
Under the new system, offending accounts will accrue strikes as the content is removed.
Read moreOctober 5, 2021
So What Does a Post-Cookie World Look Like? Your 5-Step Checklist to Success
By Wassim Mneimneh, Business Director MENAT at DoubleVerify
Read moreOctober 3, 2021
Bayer Appoints Mediacom as Global Media Agency
Mediacom will fully leverage WPP’s Choreograph to deliver the expertise and insight required for Bayer to lead the industry in the critical area of…
Read moreSeptember 30, 2021
The Next Era of Marketing has Begun on TikTok
TikTok Introduces a suite of new branding, creative, and commerce solutions during the inaugural edition of TikTok World.
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September 30, 2021
The 4 Types of Influencer and How Brands Can Successfully Work With Each
Performance marketing platform Affise on what the four types of influencers are and how brands can make the most out of collaborations with each.
Read moreSeptember 27, 2021
Tik Tok Celebrates Reaching One Billion Monthly Users
TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China.
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Twitter’s Tipping Feature “Tips” Now Available to Everyone
Crypto-currencies can also be used for tipping purposes.
Read moreSeptember 26, 2021
New Gellify Study Finds 18 Leading Companies Stepping Up Innovation with Corporate Venturing
Study includes UAE’s Injazat and Etihad Aviation Group.
Read moreSeptember 26, 2021
How 5G Changes the World and What Comes Next
Tamrakar Rakesh, System Engineer and 5G Standard Expert at Vivo, discusses the 5G great shift and what the future holds for 6G.
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September 23, 2021
Data Reveals the Entrepreneurs Creating the Most Buzz Online
Elon Musk is the most discussed entrepreneur in the world, with 340,957 online articles published in a year.
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September 23, 2021
Five Key Archetypes of Travelers
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
