September 6, 2024
Netizency’s Social Recap: August 2024
Ala Shashaa, Data, and Insights Director at the regional digital marketing agency Netizency, shares a social recap with Communicate, analyzing the discussions in the GCC’s public sphere…
Global Ad Trends
Read more
Read moreAugust 29, 2024
TBWA Announces New Global Leadership Team
Erin Riley, TBWAChiatDay US CEO, is elevated to Global CEO alongside Erwan Guillou as Global CFO.
Read moreMay 6, 2022
Wunderman Thompson Survey: Awareness of Metaverse Doubled in Less Than a Year
Hard statistics from the report found that 76% percent of people feel the metaverse will allow for authentic self-expression and 74% feel that it is…
Read moreApril 20, 2022
Netflix Is Now ‘Open’ To Selling Ads
According to Co-CEO Reed Hastings acknowledged that the global streaming platform will be acquiring advertisements in the next “couple of years.”
- Read more
March 7, 2022
7 Tips to Increase your App Downloads, Thanks to Programmatic Advertising
Programmatic digital advertising specialist Gamned! explains how programmatic advertising can help you increase your app downloads while ensuring you develop the right brand image around…
Read moreFebruary 24, 2022
The In-Real-Life Ad Investment Worldwide to reach $44.4bn in 2022
However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…
- Read more
December 6, 2021
WARC Report shows Record Growth in Global Advertising Market
Ad trade is on course to reach a value of $1trn by 2025, with three companies – Meta, Alphabet and Amazon, accounting for more…
