
January 3, 2026
User-generated content key to Gen Z buying decisions
User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…

January 3, 2026
User-generated content (UGC) is increasingly shaping purchase behavior, with 70 percent of Gen Z finding it to be “a very helpful part of their…


September 19, 2023
The new digital media hub aims to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z…

September 15, 2023
This long table discussion delved into the many compounded challenges young women today are actively battling within the 2023 professional landscape. Asiya Ali, Managing…

September 8, 2023
By Fatema Lokhandwala, Senior Content Editor, Socialize

August 14, 2023
By Sherin Hamdan, Business Development Executive, Keel Comms

July 20, 2023
Social commerce has become increasingly popular nationwide, with nearly half of social media users purchasing a product directly from a social media app or…

June 23, 2023
By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.

May 19, 2023
What young talent look for in a job and how employers can give it to them.

August 22, 2021
Jon S. Maloy, Regional Creative Director at global experiential communication group Auditoire (part of Omnicom Group), tells marketers how they can truly relate with…

May 31, 2021
Talkwalker and Khoros Intelligence investigates the nature of GenZ and what makes them tick.

March 31, 2021
Hussein Freijeh, General Manager of Snap Inc. for the MENA region shares with Communicate about Snapchat’s plans for domination in 2021

November 11, 2020
Global Web Index report focuses on profiling the Gen Z audience and explains what impacts this generation.