April 25, 2023
A New Strategy for the New Generation: Your Favorite Brands Pack
Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior…
Gen Z
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Read moreApril 24, 2023
Key Trends: How to Make Saudi Youth Fall in Love with Your Brand
Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…
Read moreNovember 4, 2019
How Digital is Transforming the Tourism Industry
By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…
Read moreOctober 3, 2019
Challenges and Opportunities In The Communication Industry
By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…
Read moreJuly 23, 2018
Forget millennials. Here’s who you need to be thinking of.
By Ruth Bernstein, co-founder and chief strategic officer at Yard, a strategic image making agency Over the past few years, marketers across all industries and categories have…
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August 17, 2015
In a digital world, are generations dead?
As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…
