April 25, 2023
A New Strategy for the New Generation: Your Favorite Brands Pack
Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior…
Gen Z
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Read moreApril 24, 2023
Key Trends: How to Make Saudi Youth Fall in Love with Your Brand
Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…
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August 17, 2015
In a digital world, are generations dead?
As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…
