By Lina Ibrahim, Creative Strategist at Impact BBDO

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…

49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…

We asked the industry: What was the funniest/most awkward moment you had with a young coworker?

Rose Hindy explains the reasons behind Akhbar Al Aan’s rebranding and how they plan to connect with the youth in the region.

GWI’s launches its flagship report on the latest trends in social media.

App analytics and market data company, App Annie, have released a new report that sheds light on Gen Z’s mobile behavior, in order to…

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted…

By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…

By Ruth Bernstein, co-founder and chief strategic officer at Yard, a strategic image making agency Over the past few years, marketers across all industries and categories have…

As marketers turn their attention to the youngest generation of consumers — those just on the cusp of hitting adulthood — the ubiquitous millennial…