By Ganesh Iyer, Founder & Managing Director, FLC Marketing Group In the GCC’s ever-evolving marketing landscape, 2025 has marked a turning point. It’s not…

By Marwa Kaabour, Group Head of Marketing and Corporate Communication in Al Masaood Group

Saleh Lzeik, Head and Marcom Consulting at events directory app Wafy; Mustafa Zaatari, Chief Brand Officer at delivery app ToYou; and Sara Faisal, Senior…

Saleh Al Sulami, CEO of General Automotive Company; Elias Sawaya, Marketing Communication Manager Mobiles at Samsung; Hashem Zahran, Chief Evangelist at startup fundraising platform…

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital…

Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of…

By Lina Ibrahim, Creative Strategist at Impact BBDO

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…

49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…

We asked the industry: What was the funniest/most awkward moment you had with a young coworker?

Rose Hindy explains the reasons behind Akhbar Al Aan’s rebranding and how they plan to connect with the youth in the region.

GWI’s launches its flagship report on the latest trends in social media.