
August 7, 2024
Debunking Myths: The Real Value of Esports for Advertisers
By John Tippins – Regional Strategy Director, UM MENAT

August 7, 2024
By John Tippins – Regional Strategy Director, UM MENAT

May 17, 2024
A statement that takes no one by surprise. But, worth taking note of especially if you’re a brand custodian or an advertiser trying to…

January 25, 2021
The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.

November 5, 2020
Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League…

September 14, 2020
The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there…

August 4, 2020
WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with…

July 14, 2020
New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…

July 16, 2019
By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than…

July 1, 2019
By Sharvari Alape Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven…

June 11, 2019
By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…

June 12, 2018
From arcade games to high-end Playstations to Candy Crush… gaming has undergone a massive evolution. Through this evolution, somehow, it managed to stay away…
October 26, 2014
In a press statement late last week, Angry Bird creator Rovio Entertainment and YouTube announced their partnership to integrate The Slow Mo Guys of YouTube fame into RETRY,…