The new division aims to harness the vast potential of gaming & e-sports marketing in the region.

Data from WARC cements the belief that the new consumer media habits are here to stay for good.

PwC and Strategy& published a new report that studies in detail the shift to digital entertainment.

Karam Malhotra, Partner and Global Vice-President of Singapore-based technology company SHAREit, explains what’s shaping the competitive mobile gaming landscape.

Snap Inc’s new report puts a spotlight on Snapchatters in UAE and KSA.

The 10 wide-ranging trends look at creative innovations set to go mainstream along with shifts in consumer behaviors.

Interested in the fast-growing gaming community in the region? Communicate spoke with Mathew Pickering, Managing Director at gaming and esports communications agency Power League…

The lockdown has introduced a new generation of gamers. In fact, it is being said that there are now as many gamers as there…

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with…

New report marks the launch of Gameloft for brands. A couple of weeks ago, Paris-based videogame publisher Gameloft, owned by media conglomerate Vivendi, unveiled…

By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than…

By Sharvari Alape  Invasion or Soqor Al Arab, is an Arabic language mobile game that has been launched in 2016. Since then, it has driven…