A statement that takes no one by surprise. But, worth taking note of especially if you’re a brand custodian or an advertiser trying to…

 Ithra’s Digital Wellbeing Global Report reveals insights under six key global themes: Balance, AI, Social Media, Gaming, Work, and Regulations.

Web3 gaming is expected to attract up to 100 million gamers, creating a market worth an estimated $1 billion by 2025.

By Saad Khan, CEO, GameCentric

Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…

By Ayman Haydar, CEO MMPWW

In the latest episode of Marketplace Middle East, CNN’s Eleni Giokos sees how Saudi Arabia plans to diversify its assets and become a global hub in the multibillion-dollar…

Through the partnership, FIFA and Axe will collaborate on a new digital campaign called ‘Power Up Your Game with AXE’, which will focus on…

Collaboration aims to tap into the growing potential of gaming advertising.

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.

French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’

By Helmi Abdalhadi, House of Gaming Manager at Serviceplan Group Middle East