Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…

Facebook’s ‘popularity’ declined between 2013 and 2016 by six percentage points.

Facebook has announced new updates for business metrics and reporting and launched a new inbox app to allow businesses to link their Facebook, Messenger,…

UAE residents spend an average of approximately five hours of their day on social media, a new YouGov survey finds.   Through surveying over…

Facebook opened its first business office in Johannesburg, South Africa last week, which will serve businesses across the continent in a bid to help…

Today, Facebook announced that it has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and…

In typical end of year tradition, Facebook looks back at the moments that marked 2014.

  Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real…

  Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated…

Based out of Silicon Valley, TINT, a social media aggregator that caters to 40,000 companies worldwide, will see its Middle East debut – and…

  Facebook rolled out an update this May releasing video metrics, wherein users will get information on total video views, unique video views, the average…

  Facebook has launched a new feature enabling advertisers to reach people based on the network connection — 2G, 3G or 4G — they most…