May 6, 2024
Audi Middle East Announces Chef Izu as Regional Ambassador
In many stories of the worlds of culinary and cars coming together, Audi Middle East has onboarded a Dubai-based British-Nigerian restaurateur as its regional ambassador.
Digital Advertising
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Read moreOctober 20, 2023
Yazle Announces DOOH Partnership with Invenda
The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.
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September 22, 2015
How to solve every crisis in the ad industry
The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though…
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September 17, 2015
Game of thrones
In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things…
Read moreNovember 13, 2014
Nestle USA trims digital agency roster
After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep…
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November 11, 2014
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
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November 3, 2014
How to sell MSN in the region
Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN”…
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October 13, 2014
About time
Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have…
Read moreSeptember 14, 2014
Publicis Groupe and Adobe co-launch Always-On marketing platform
Last week, Publicis Groupe and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and…
