April 27, 2023
Driving Digital Acquisition for Gen Z
Tim Buckler, Product Director & Digital Marketing Lead at Mastercard, details how a brand can engage and convert the younger generation of consumers online.
Digital Advertising
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Read moreApril 19, 2023
Cadillac Celebrates Ramadan with its Latest Digital Campaign for its First EV Launch
Cadillac launched a Ramadan campaign – ‘Ramadan Cruises,’ drawing a similarity between the holy month’s tranquility with Cadillac’s first electric vehicle – LYRIQ, highlighting…
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September 17, 2015
Game of thrones
In a world where Kim Kardashian rules social media and Donald Trump runs for the US elections, it might seem rather easy for things…
Read moreNovember 13, 2014
Nestle USA trims digital agency roster
After a lengthy review process that began this spring, Nestle USA whittled down its more than 15 digital roster shops to eight, including Dentsu’s 360i, Engine’s Deep…
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November 11, 2014
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
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November 3, 2014
How to sell MSN in the region
Following the launch of its revamped homepage preview in the UAE in early September, MSN recently held an official launch of the “new MSN”…
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October 13, 2014
About time
Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have…
Read moreSeptember 14, 2014
Publicis Groupe and Adobe co-launch Always-On marketing platform
Last week, Publicis Groupe and Adobe announced the launch of the Always-On Platform, an end-to-end marketing management platform from Publicis Groupe that automates and…
