The ad tech solution provider announced new dedicated business units and internal promotions to create the next generation programmatic solution

With the first week of the new year live and kicking, it’s time to look at digital trends that will be transforming the nature…

Next Broadcast Media announced the launch of Admanager.fm, a self-serve audio ad manager that will allow brands to manage audio ads on a simple dashboard.

With an overall average of 8.5/20, these results illustrate the strong need to evangelize the market on programmatic advertising issues.

451 Research and AppsFlyer release research about evolving consumer behaviors and identified UAE businesses’ mobile application and marketing strategies.

Influential advertisers and marketers from across the region came together to tighten regulations on digital ads and also to discuss action against ‘criminal activity’ online.

Report launched at the Customer Experience Live Show shows that data analytics, CRM, and AI are the top priorities for companies’ 2022 CX strategy.

Representation contract covers commercial advertising sales across all SRMG brands, outlets, and platforms, with immediate effect.

To help agencies and brands leverage the power of the platform, Twitter hosted its virtual #TwitterGameplan event, unveiling key insights and features created with…

Gamned! helps all industry actors to self-test their digital knowledge.

By Santhosh Kannan, Digital Marketing Manager at BFL Group

In a global first, Zain and OMD KSA partnered with Facebook to launch its in-stream topic-based targeting feature achieving 70% of in-stream ads watched…