Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…

This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack…

Although it’s early days, brands such as McDonald’s, Staples and GM are paying cash and purchasing data direct from the consumer, giving literal meaning…

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

There has been a huge hue and cry about GDPR as companies scramble to get their data and privacy laws in order. You would’ve…

By Fadi Ali, CRO Manager, RBBi Every time I mention “CRO” to friends or associates, the usual response I receive is: “you mean A/B…

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…

Carolyn Everson, vice-president of global marketing solutions at Facebook, says she actually started her fix-it tour (our words) days before CEO Mark Zuckerberg ventured…

Image credit: Guillermo Gutierrez/Bloomberg Facebook CEO Mark Zuckerberg finally broke his silence about the abuse of data on the platform by Cambridge Analytica, promising…

By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to…

By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual…