Saudi-based online entertainment network, UTURN Group and digital media company, Webedia have joined forces to create Webedia Arabia. Webedia Arabia stands as a new…

Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something…

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

By Sarah Longbottom There have never been so many challenges facing the communications industry. Technology, AI, diminished brand trust, balancing truth with public interest,…

By Hussam ElHage Have you ever thought what element(s) within Emails and SMS’s that hold(s) the real value?  Hint: it is not the ad…

WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.  The report…

In the latest of big data beaches, bank holding company, Capital One Financial Corporation, released a statement discussing a breach in their database. The…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…

By Laurent Sirgy In today’s hyper-connected world, data security and privacy are integral in everyday life. Data forms the very foundation of any modern…

We spoke to Puja Panuum, the Managing Director of Blis, about how companies can leverage geolocation data while maintaining people’s privacy. She said that…

By Afreen Khan The luxury world’s biggest conference in the MENA region, Arab Luxury World, returned for its 5th edition on the 12th of…

By Puja Pannum Let’s face it, you can’t truly get to know your audience based on the content they read. Imagine someone reads a football…