UAE consumers rank healthcare (45%) and government services (38%) as top sectors when it comes to providing the best customer experience.

Sprinklr’s proprietary AI, built over the past decade, is focused specifically on deriving insights from unstructured customer experience (CX) data. It leverages more than…

Global Chief Experience Officer at Ipsos, Helen Wilson discusses with the Communicate the foundational elements of a CX strategy that can help brands build…

VMLY&R’s Chief Experience Officer, Karen Boswell walks Communicate through the ever-evolving expectations of consumers in a digital age. Find out what it is that…

Brands in the Middle East are ready to bolster digital CX capabilities, 74% of them are set to invest above USD 200K finds the latest…

Retention SaaS leader WebEngage’s Trends & Insights Report 2022, named Cross Channel User Engagement – A Winner’s Playbook, sheds light on some of the…

Next will merge insight and creativity with innovation and emerging technology to create new customer experiences and unlock opportunities for brands and businesses.

By Samer Saad, Regional Manager for the Middle East at AppsFlyer

VMLY&R’s global leadership breaks down the ‘creative commerce’ approach and other significant factors that marketers need to pay attention to in an era of…

Emplifi, the unified customer experience platform, has released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into…

Report launched at the Customer Experience Live Show shows that data analytics, CRM, and AI are the top priorities for companies’ 2022 CX strategy.

Infiniti Middle East is expanding its global marketing partnership with Publicis Groupe to incorporate CX.