Hamish McPharlin, head of Insights at BBC Global News, says that, understood and used the right way, data can fuel creativity. If there is something…

The September print edition of Communicate is out this week, giving an in-depth look at creativity. There are many reasons why we chose to focus…

By Mario Morby Words like violence Break the silence Come crashing in Into my little world Enjoy the silence.  Lyrics from one of, if not,…

By John Clark We are in the midst of a shift in the perception about neuroscience. No longer do we regard it as just an interesting topic;…

Communicate’s upcoming issue, September 2019, is deep-diving into a topic that is close to our hearts: Creativity. As part of the issue, we look…

Brands of today need to group their efforts on delivering the best ‘return on creativity’ to fuel their performance. It’s impossible for a brand to…

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…

  What do you love about this industry? The variety. The fact that I learn something new, about mainstream or obscure industries and companies,…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

Providing employee ownership is one of the most important ways to satisfy creative cravings and independence. Do not give them too much direction; instead,…

Many of us are under a lot of pressure to be creative; to think of new product ideas or original pitches, come up with…

  Big data has been a buzzword over the past few years. The debate about whether it is a game-changer or another fad is…