
June 21, 2024
TikTok Bolsters Creative Bravery at Cannes Lions 2024
In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

June 21, 2024
In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

May 28, 2024
In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…

October 13, 2021
By David Willett, MEPRA Youth Board Member & Head of Digital at Weber Shandwick MENAT

September 15, 2021
The event will be curated around the theme ‘Bridges.’

September 6, 2021
“The New National Anthem Edition” for An Nahar Newspaper by Impact BBDO Dubai was rewarded with a Grand Prix.

August 29, 2021
Initiative is the first of its kind globally.


November 5, 2020
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…

October 11, 2020
Epica Awards’ Editorial Director Mark Tungate tells Communicate about setting up an award show in the era of Covid-19 and the ways to address these…

April 14, 2020
Kunal Gupta, CEO of digital media technology provider Polar, explains how the communication industry can seize opportunities and face the unprecedented challenges of these…

December 19, 2019
“Hope is a good thing, maybe the best of things. And good things never die.”, says Andy Dufresne, the protagonist of the cult classic film, The…

December 12, 2019
Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message.…

December 2, 2019
Vishal Badiani, creative strategy lead-MENA at Snap Inc., Regardless of the platform, there is no doubt that people are willing to spend time on…

November 3, 2019
The self-described circus for adults Rouge shows how creativity can express itself in many forms. Communicate spoke to director Elena Kirschbaum. A mix of…