By Rasha Ghanem, Communications Director at Ford Middle East

Following a strenuous round of judging, MENA Effie has announced the shortlist for this year. 286 campaigns made the cut across 46 categories.

The initiative aims to shed light on the hidden and long-term benefits of sport.

OnStar, a subsidiary of General Motors, providing emergency, security, and navigation technology solutions revealed its latest campaign to illustrate the emotions of road accident victims. Showcased…

Helping to create memorable moments with loved ones, City Centre Deira – owned and operated by Majid Al Futtaim in the UAE – launched…

To bring its Unlimited National Data Power Plans to live, ‘du’ and its media agency Havas Middle East created an innovative special execution leveraging…

Snap Inc. and the Unstereotype Alliance, a thought and action platform that seeks to eradicate harmful stereotypes in media and advertising content have announced…

The World Media Group earlier this week announced Khaled AlShehhi, Executive Director of Marketing and Communication for the UAE Government Media Office, as the…

With the launch of its latest 90s-inspired musical hit ‘Yas Yas Baby,’ Yas Island, the region’s entertainment capital, transformed Burj Khalifa to present the…

Race for Life launched only days before the Dubai Executive Council introduces charges for single-use plastic bags in shops across the Emirate (1st July)

AstraZeneca and McCann Health recently launched a campaign to raise awareness for Chronic Kidney Disease (CKD). Here’s how they educated a fashion-forward audience about…

Property Finder, proptech company based in the MENA region, has announced the launch of a new campaign titled ‘Your Home Finder’. The integrated brand…