MMS and LUX Arabia put women in the spotlight with a new campaign launched with Unilever Studio and PHD.

Publicis Groupe’s latest effort raises awareness for Human papillomavirus (HPV), which is a very common group of viruses that are linked to several types of cancer, including nearly 100%…

Infiniti along with Publicis Groupe recently launched a campaign, ‘Taking the Wheel.’ The film reviews the story of working parents juggling their professional lives…

Heinz Arabia’s latest campaign turns football fanatic, Thomas Heinz into a billboard to represent the brand at the World Cup and also interact effectively…

For as long as we can remember, Nike has been rooting for athletes to find inspiration and purpose in what they do. One way…

Ahead of FIFA World Cup Qatar 2022™, Adidas reunites its global football family including Morocco right back Achraf Hakimi to celebrate why the world cup is so…

It’s FIFA World Cup season, and Visa reminds people to stay alert of their online practices with its ‘Stay Secure’ campaign.

Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting…

#NotWomensFootball is a global campaign launched in line with the 2022 UEFA Women’s Championship, focused on the Brand’s aim to demonstrate support for increased…

By Rasha Ghanem, Communications Director at Ford Middle East

Following a strenuous round of judging, MENA Effie has announced the shortlist for this year. 286 campaigns made the cut across 46 categories.

The initiative aims to shed light on the hidden and long-term benefits of sport.