The NFT-powered social media platform, Million is set to launch by the end of this year. The platform allows content creators to monetize their…

The Advertising Business Group (ABG) announced the appointment of Amine Sadik.

Event will be the region’s largest for content creators and talents.

Rami Zeidan, Head of Video and Creative at TikTok, explains how the platform has grown well beyond lip-sync and funny videos. What is TikTok…

Social media has become a haven for users to share intimate moments with friends and family. Snapchat is no stranger to such moments and…

Weyyak’s Nadine Samra explains how great content is the key to success for OTT platforms during Ramadan. Just like it is for traditional TV,…

With more than 420 million people around the world speaking Arabic, it’s surprising that only three percent of online content is in Arabic. We…

The unprecedented use of social media in the Middle East has seen people get addicted to their phone – even more than their partner…

By Yasmine Abdelkhalek, Consultant, FTI Consulting (Image credit: Netflix) Companies are constantly striving to communicate their corporate narrative to their key stakeholders. Devising a…

By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for…

Sport360 has launched an in-house content marketing studio, Engage360, in response to an increasing client demand for unique and inspiring content. Engage360 will help…

UAE publisher 7DAYS has launched DEEP, its in-house content marketing studio that aims to work with advertisers to create content. We caught up with…