A new research, conducted by YouGov and commissioned by Nike Middle East, has been revealed today to understand the perceived benefits of kids in…

By Sally Monem, Product Marketing Manager, and Maha Nizam, Product Marketing Manager, at Google MENA

Sales season offers many opportunities for marketers to stand out.

New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…

GfK, a leading provider of consumer and market intelligence, analytics, and consulting services, unveiled an exclusive Consumer Pulse Study for its customers across the…

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…

By Paige O’Neill, Chief Marketing Officer at Sitecore

49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…

TikTok, the short-form video social platform, is now more popular with KSA internet users than Facebook, according to a report released today by socially…

Emplifi, the unified customer experience platform, has released the results of its comprehensive analysis of Q4 2021 social media data, offering key insights into…

Focused on five key areas, experts from Kantar predict a range of shifts for the industry as it grapples with the pandemic era.

Deep-diving in the findings of  Talkwalker’s latest Social Media Trends Global Report.