May 15, 2024
GfK Report: Insights into UAE Consumer Behavior and Priorities
The Global Consumer Outlook Report 2024 sheds light on the top concerns of UAE consumers and explores trends and insights that shape the consumer landscape.
Consumer Behavior
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May 3, 2024
Deservingness: Exploring its Influence on Consumer Behaviour
Dafna Goor, Assistant Professor of Marketing at London Business School, delves into the realm of deservingness, its impact on decision-making, and the intricate world of consumer behavior.
Read moreFebruary 15, 2022
How to Effectively Cater to the Middle East’s Evolving Netizens
By Layla Tamim, Head of Ad Sales and Brand Partnerships, MENA at Discovery Inc.
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January 20, 2022
Wunderman Thompson’s Top 100 Predictions for 2022
The Future 100: 2022 defines trends in consumer behavior and innovation for 2022.
Read moreJanuary 6, 2022
Here’s Why Consumers across the MENA Region are Looking to Save Money
Marketing intelligence giant, Mintel recently launched a report that explains how consumers in the Middle East are challenging the largely misinterpreted conception of them…
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November 23, 2021
Enthusiasm for the Holiday Shopping Season Has Returned
Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.
Read moreOctober 25, 2021
Kate Hardcastle: “I’m Comfortable Being the Advocate for a Perpetual Journey of Learning”
Consumer behavior advocate, singer, business mogul, and TV personality Kate Hardcastle sat with Communicate to discuss the global launch of Rock n Roll Business…
Read moreOctober 4, 2021
YouGov Study: Young Adults in UAE Are More Likely Than Others to Buy a Car Online
Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.
Read moreOctober 4, 2021
Meet the Post-Covid Middle East Consumer
Product of the Year shares a closer look at the major trends defining the post-COVID consumer in the Middle East.
Read moreSeptember 30, 2021
“Emotional intelligence” Is the Driving Force for Effective Marketing in MENA
WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.
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September 23, 2021
Five Key Archetypes of Travelers
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
Read moreApril 25, 2021
The Marketing Society’s Global Conversations: Is Marketing Sexist?
How much has marketing truly changed for women?
Read moreApril 14, 2021
MEPRA Learnings: Forget B2B, B2C, B2G. It’s Time to Think H2H
As we continue to navigate the changed expectations and needs of our stakeholder audiences, Margaret Flanagan, Co-Founder at independent agency Tales & Heads and…
Read moreFebruary 8, 2021
The Key Takeaways From OMD’s Reset 2021
OMD’s new report shares insights on how to navigate 2021.
