
November 4, 2025
Wendy’s and Das Kapital Reimagine How Global Brands Speak Local
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

November 4, 2025
When Wendy’s, the iconic American fast-food chain famous for its square burgers and irreverent tone, decided to strengthen its presence in the GCC, it…

November 3, 2025
Karim Fouad, Head of Brand and Media, talabat, says cultural relevance, emotional resonance, and frictionless experiences drive sustainable growth. In this conversation he talks…











July 13, 2022
Annie Arsane, Head of Platform Strategy, Global Business Solutions, METAP

July 12, 2022
Director – Sustainability & Culture at Omnicom Media Group MENA