Ramadan is just around the corner and advertisers are busy planning for the busiest season of the year. During the holy month, user activity…

By Ann-Christine Diaz For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a…

By David Getson Video games inspire a level of engagement and fandom that most brands would kill for. Successful game brands are more than…

By Ana Julia Olivera Advertising plays a significant role in today’s world. Countries have relied heavily on branding themselves to attract tourists and bring…

This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…

By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…

By James Pass, managing director, JPd Brands have moved away from the traditional approach of putting products first. Now marketers believe in storytelling to…

James Pass, managing director and creative principle, JPd, says firms should get ready to adapt The year has been dynamic, unforgettable and a remarkable…

By Khatch  Mikaelian, founder and managing Director of Kalian Branding When I was growing up, I just did as I was told. Eat. Sleep.…

Nathen Mazri is launching ‘Entergage mobilevision’ in 2017 out of Dubai. Mazri has interviewed over 1,000 marketing and brand directors and entertainment producers in the course…

Sometimes advertisements and brand activities seem so bizarre, you can hardly believe it! Table fans that can take you to the moon. Chocolates that…

Recently, Communicate had the opportunity to sit down with Tim O’Brien, Microsoft’s general manager of global communications, for a chat about Microsoft’s branding strategies and how…