
March 10, 2023
Snap Inc., PwC, and RLC Whitepaper Unveils the Role of Immersive Tech in Transforming the Retail Industry in KSA
Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

March 10, 2023
Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

February 16, 2023
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

November 13, 2016
In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…

March 14, 2016
Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…

February 26, 2016
Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…

August 5, 2014
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…