
February 16, 2023
Snap Inc. Brings Ray Tracing to AR Creators and Developers
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

February 16, 2023
The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

November 24, 2022
By Hala Zgheib – Head of Retail, MENA, Snap Inc.

March 14, 2016
Last year was the year of mobile. You blinked? Well, you missed it. We moved from multiple screens to one – the mobile –…

February 26, 2016
Mobile is one of the fastest-growing media channels in history. With everything available at our fingertips, and the Internet of Things starting to link…

August 5, 2014
Tire manufacturer and international automotive supplier Continental has launched its augmented reality head-up display system (AR-HUD). The system supplements the exterior view of…