AR continues to transform the retail industry with expanded online and offline experiences for the entire Snap community.

The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly…

Almost all Gen Z and Millennials in Saudi Arabia will be frequent AR users by 2025.

The new Lens Studio feature will allow AR objects to reflect the real-world environment, making virtual try-ons more lifelike.

By Hala Zgheib – Head of Retail, MENA, Snap Inc.

Snap Inc. and Strava, a leading fitness networking community, have launched the Strava Activity Lens, a first-of-its-kind augmented reality experience that provides Snapchatters with a new and exciting…

The agency will focus on the production and ideation of augmented reality effects.

By Baha Hamadi, Vice President Communications, Deep Knowledge

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set…

A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…

To honor Ramadan traditions, Meta is bringing back #MonthofGood this April, with new immersive experiences and features across its technologies.

The platform’s emphasis on communication with real friends, innovation in AR, and strong content offerings are proving an attractive combination to local communities.