Appsflyer
Read moreJune 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
Read moreJanuary 5, 2023
4 Key Themes That Will Prove ‘Make or Break’ for Mobile Marketers in 2023
By Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer
Read moreDecember 28, 2022
AppsFlyer Releases Top 5 Data Trends of 2022
The impact of Apple’s ATT can clearly be felt, sometimes in surprising ways.
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November 10, 2022
Top Mobile Marketing Tips to Place Your Mobile App in a League of its Own During the Qatar World Cup
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
Read moreOctober 13, 2022
AppsFlyer’s 15th Performance Index Released
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
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July 4, 2022
Top App Optimisation Tips to Give Your Business an Edge in the Mobile First World
By Samer Saad, Regional Manager – Middle East, AppsFlyer
Read moreApril 28, 2022
AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency
Research finds a 65% surge in iOS app install ad spend in the second half of 2021.
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April 11, 2022
Demystifying Deep Linking to Unlock the Path to Seamless Customer Journeys
By Samer Saad, Regional Manager for the Middle East at AppsFlyer
Read moreMarch 24, 2022
Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
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March 2, 2022
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
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January 25, 2022
Research Reveals Mobile App Downloads Spike by 15% across the UAE in 2021
UAE companies spent US$74 million on Android app marketing in 2021 as apps become pivotal to customer acquisition, retention, and loyalty.
