June 12, 2025
AppsFlyer Report Finds UAE Users Among World’s Most Willing to Opt In
Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing…
Appsflyer
Read more- Read more
May 27, 2025
AppsFlyer Promotes Sarah Maina to Regional Manager – Middle East & France to Drive Growth and Cross-Market Synergy
AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, today announced the promotion of Sarah Maina to the position of Regional Manager,…
Read moreMarch 10, 2023
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.
Read moreMarch 1, 2023
AppsFlyer Strengthens Footprint in Middle East with New Regional Hire
The company has appointed Sarah Maina to further synergies in its agency and media partner ecosystem.
Read moreJanuary 5, 2023
4 Key Themes That Will Prove ‘Make or Break’ for Mobile Marketers in 2023
By Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer
Read moreDecember 28, 2022
AppsFlyer Releases Top 5 Data Trends of 2022
The impact of Apple’s ATT can clearly be felt, sometimes in surprising ways.
- Read more
November 10, 2022
Top Mobile Marketing Tips to Place Your Mobile App in a League of its Own During the Qatar World Cup
By Paul Wright, Managing Director UK, FR, ME & Turkey at AppsFlyer
Read moreOctober 31, 2022
Vast Majority of Brands Believe that Connected TV Advertising Will Be Bigger than Mobile Advertising
New AppsFlyer survey unveils brands’ views on streaming platforms as advertising vehicles.
Read moreOctober 13, 2022
AppsFlyer’s 15th Performance Index Released
Research finds that market conditions and privacy changes continue to disrupt app marketers and media companies.
- Read more
July 4, 2022
Top App Optimisation Tips to Give Your Business an Edge in the Mobile First World
By Samer Saad, Regional Manager – Middle East, AppsFlyer
Read moreApril 28, 2022
AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency
Research finds a 65% surge in iOS app install ad spend in the second half of 2021.
- Read more
April 11, 2022
Demystifying Deep Linking to Unlock the Path to Seamless Customer Journeys
By Samer Saad, Regional Manager for the Middle East at AppsFlyer
Read moreMarch 24, 2022
Meta Takes Top Spot in SKADNetwork Ranking in AppsFlyer’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in…
- Read more
March 2, 2022
4 Mobile App Trends for 2022 to Keep Marketers on Track
Samer Saad, Regional Manager for the Middle East at AppsFlyer, explains why mobile app marketing will have an even more critical role to play…
