Lifestyle, finance, shopping, and food and beverage apps were among the categories that suffered the highest uninstall rates by UAE consumers, according to AppsFlyer’s latest…

By Paul Wright, General Manager, Western Europe and MENAT at AppsFlyer

In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…

Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.

AppsFlyer’s latest offering enables mobile gaming studios and developers to unlock new performance marketing opportunities and revenue streams across additional popular platforms

AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…

The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.

By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer

In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.

Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application,…

More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.

The company has appointed Sarah Maina to further synergies in its agency and media partner ecosystem.