
Appsflyer
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June 25, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
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July 20, 2023
AppsFlyer Report: Marketing Spend for Attracting New Shoppers Approaches $5 Billion
In the UAE, e-commerce app revenues grew steadily, through 2022, as companies spent US$45 million to attract customers. Last year, in-app spending on Android…
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June 23, 2023
AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market
Together with Remerge, AppsFlyer strengthens its commitment and innovation to mobile ecosystem privacy standards with a first-to-market remarketing solution.
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May 29, 2023
AppsFlyer Unveils New PC and Console Measurement Solution For Gaming Companies
AppsFlyer’s latest offering enables mobile gaming studios and developers to unlock new performance marketing opportunities and revenue streams across additional popular platforms
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May 9, 2023
AppsFlyer Unveils Measurement, Analytics and Data Clean Room Support for ChatGPT Plugins
AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the…
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May 4, 2023
AppsFlyer Research: UAE Mobile App Spending Continues to Rise During Ramadan
The Holy Month remains a crucial time for mobile marketers as installs across finance, shopping, and gaming apps grew over Ramadan last year.
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April 26, 2023
4 Lessons from Apple’s Privacy Push to Help Marketers Weather the Coming Cookie Drought
By Paul Wright, General Manager Western Europe and MENAT at AppsFlyer
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April 7, 2023
Mobile App Install Fraud Exposure in 2022 Increased 157% YoY to Reach $5.4 Billion, AppsFlyer Report
In the UAE, travel, finance, and shopping were worst hit by mobile app install fraud while gaming demonstrated impressive resilience.
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April 5, 2023
Why Your Business Needs a ROI Investment Suite
Last month, SaaS mobile marketing and attribution platform, AppsFlyer announced the launch of its unique Return-On-Investment (ROI) measurement suite. To understand the tool’s application,…
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March 10, 2023
Gaming App Install Ad Spend Reaches $26.7 Billion Globally Despite Slowing Growth in Installs, Says New AppsFlyer Report
More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market.
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March 1, 2023
AppsFlyer Strengthens Footprint in Middle East with New Regional Hire
The company has appointed Sarah Maina to further synergies in its agency and media partner ecosystem.
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January 5, 2023
4 Key Themes That Will Prove ‘Make or Break’ for Mobile Marketers in 2023
By Paul Wright, General Manager for Western Europe and MENAT at AppsFlyer
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December 28, 2022
AppsFlyer Releases Top 5 Data Trends of 2022
The impact of Apple’s ATT can clearly be felt, sometimes in surprising ways.