VML and L’Oréal Paris came together to create an immersive shopping experience for beauty enthusiasts in the region.

Customers in Qatar can browse and shop from over 30 product categories via the international shopping experience on Amazon.

New Kantar research shows more marketers will cut ad spend on X in 2024 and TikTok is officially the world’s most attention-grabbing ad platform.

Microsoft overtakes Amazon to join Google in the top three and McDonald’s ranked as the most valuable non-tech brand; Coca-Cola rejoins the Top 10.

In an exclusive interview to Communicate, Gemma Spence, Global Vice President for Transformation at VMLY&R Commerce decodes the rapidly evolving future of commerce, and…

Marketers across the region are facing a transforming industry – accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss…

The company launched in KSA in 2020.

By Paige O’Neill, Chief Marketing Officer at Sitecore

The payment services provider announces the appointment of Mona Alsemayen as the Head of Strategy and Growth for Amazon Payment Services in Saudi Arabia.

Amazon joins forces with MTE (MENATech), a GGTech entertainment group company to launch Amazon University Esports, the first educational esports league in the UAE…

Echo devices are also launched in the UAE.

Online giant continues to invest in growing its network with new building openings.