November 30, 2024
MOHAMMAD HALABI GOING BACK TO BASICS WITH OR WITHOUT AI
Mohammad Halabi, Conceptual Arabic Copywriter and Content Writer, equates the advent of AI to “what the printing press did for mankind.”
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November 30, 2024
RANA NAJJAR WHERE AI IS NEVER A “ONE SIZE FITS ALL”
Rana Najjar, Arabic Creative Director, on AI
Read moreMarch 10, 2023
“Generative AI Only Knows What It Knows”
Karl Escritt, CEO of Like Digital & Partners, discusses the big generative AI questions.
Read moreMarch 8, 2023
International Women’s Day: Turning the Tables for Women in Tech
By Dr. Neamat El Gayar, Program Director of the MSc in Artificial Intelligence at Heriot-Watt University Dubai
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February 28, 2023
Snapchat Unveils Conversational AI Feature
My AI is an experimental chatbot available to Snapchat+ subscribers.
Read moreFebruary 9, 2023
Adpro Evokes AI-Generated Images for New Jordan Tourism Board Campaign
Work activates the recent AI craze of converting text to image.
Read moreFebruary 7, 2023
HungerStation and Wunderman Thompson Tap into the Subconscious to Help People Order Food
The tool also demonstrates ‘compressed commerce’ in action.
Read moreSeptember 1, 2022
How Can Personalization Drive Performance
According to a report commissioned by Mckinsey, 71% of consumers expect companies to deliver personalized interactions and about 76% of them get frustrated when…
Read moreAugust 19, 2022
AI and Decision-Making: Balancing Accountability and Performance
By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Director for Heriot-Watt Online
Read moreAugust 18, 2022
Abu Dhabi AI Firm Sets Up $10 Billion Fund for Tech Deals
The G42 Expansion Fund, which will be managed by a subsidiary of G42, will focus on accelerating the pace of global innovation by investing…
Read moreJune 2, 2022
The Future of Space Science and Communicating it in the Age of AI
With everything we’ve been through in the last couple of years, space takes up the least of our priorities. But is existence even viable…
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June 1, 2022
Wunderman Thompson and KitKat Launch World’s First AI-Powered Staring Contest
Wunderman Thompson has partnered with KitKat to bring its iconic ‘Have a Break’ positioning, with the world’s first AI-powered staring contest.
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April 6, 2022
MENA Effie Thought Leadership Program 2022: A Brief Recap
The MENA Effie Thought Leadership Program makes a comeback this year with the theme of Emotion and Automation.
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March 30, 2022
Reputation Management in the Age of AI
By Baha Hamadi, VP Communications at Deep Knowledge Group
