
January 26, 2026
AI as a Tool, Culture as the Compass: Marketing Transformation in MENA
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…

January 26, 2026
AI is transforming marketing in the MENA region, but it’s not a strategy in itself. Tony Wazen, CEO of Publicis Media, explains how brands…

January 25, 2026
The global digital advertising market is poised for sustained growth over the next decade, with spending projected to nearly double to $819.51 billion by…

July 24, 2025
AI in marketing, especially in Real Estate, has revolutionised in recent years, redeveloping how businesses engage with customers and make decisions. The advancements in…

July 22, 2025
Governata, Saudi Arabia’s first enterprise Data Management Platform, has officially launched to provide Artificial Intelligence (AI)-driven solutions in data governance and decision-making for both…

July 14, 2025
KSA’s low-cost carrier flynas had a big ambition and an even bigger challenge. The company wanted to launch three new summer destinations in Europe,…

July 10, 2025
Google launches today a new photo-to-video capability in Gemini, allowing creators and artists to transform their favorite photos into dynamic eight-second video clips with…

July 1, 2025
Can you tell us more about the raison-d’être for KanGo? Why would the market need a new agency at this point? Because the world…

June 26, 2025
In today’s ever-evolving communication landscape, it is tempting to believe that generative AI will soon replace most human-led functions. After all, it can write,…

June 24, 2025
The United Arab Emirates (UAE) has been at the forefront of financial and technological advancements, continuously embracing digital transformation to enhance business efficiency. Among…

June 19, 2025
‘Knowledge is power’ has been long established. However, if knowledge gets twisted or misrepresented it can be dangerous. Misinformation and disinformation are ranked high…

June 18, 2025
Aramex, the leading global provider of logistics and transportation solutions, has launched an innovative AI-generated campaign to educate customers on identifying scams. The timely social media…

June 2, 2025
For reference The Sport Impact Summit (SIS) is a global platform at the forefront of driving sustainability, innovation, and social impact through the world…

May 28, 2025
ServiceNow, the AI platform for business transformation, has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed…

May 27, 2025
Bain & Company’s latest retail briefing, Retail Efficiency Rewritten: New AI Tools Demand a Second Look at Your Costs, showing that advances in technology…