Successful independent agencies can make their larger peers seem bloated and inefficient. But is it easy to just start an agency from the ground…

Mindshare MENA, part of GroupM, has won the Pizza Hut account. The account was previously handled by PHD for digital and Initative for offline…

Socially-led creative agency network We Are Social, has acquired a majority stake in Socialize, the Middle East’s largest independent social media agency. The move,…

Just 3% of CMOs think they have the perfect internal skill set 72% are increasing content marketing budgets Only 25% say they make full…

If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…

Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…

On December 6, OMD hosted the Future of the UAE event at the Waldorf Astoria in Dubai.

I can recall a time when the most primitive mobile phones were a marvelous addition to our lives, when computers became household products, moving from…

In July 2015, Aaron Lau, CEO of Cheil Greater China, was tasked with additional duties as the president of international [operations]. He sits down…

Chief Marketing Officers (CMOs) in many organizations have become bigger IT spenders than any other business function, including the CIO. This is because the…

While creative agencies are constantly looking to increase their offerings with a well-rounded approach, salaries still play a large role in an employee’s choice…

How has the creative process evolved in the industry over the past few years?  The difference is that clients are now more savvy than ever…