Linda Kender, Regional Director MMA MENA, talks to Communicate about balancing innovation with accountability, combating ad fraud and other practices. How should CMOs in…

Discover the five iconic evergreen campaigns that everyone recalls. From “Romance to Remember” to the “Face” of British Airways. Scroll down and enjoy!  1.This…

TBWA\RAAD has appointed Priya Cima as Talent and Organizational Development Specialist to lead key people initiatives across its Dubai and Riyadh operations. She will…

Netizency, a leading social media agency in the Middle East, has been appointed the social media and digital agency of record for Presight, the…

Awkward Ads is a young, agile, and creative agency specializing in culturally authentic storytelling across the MENA region. Sony AbdelMohsen is a partner and…

Each agency within The Plus Group contributes its distinct expertise. 

Grey will be leading creative and communication campaigns for the luxury B2C brand. 

Yazle and Dentsu have taken charge of Mastercard’s Gamers8 campaign bringing forth results through sustainable advertising.

The agency provides strategic communication advisory to governments and businesses ranging from crisis communications, and media relations, to thought leadership and communication strategy.

It has been introduced as a result of the increasing demand for purpose-driven strategic communications.

The merging of the agency giants creates a business of more than 30,000 people in 64 markets.

By Baha Hamadi, Founder & Managing Director, Keel Comms