September 4, 2023
A Glimpse into the Advertising Industry 16 Years Ago
Taking a trip down memory lane, Noura Souki, Account Director at Cheil, reflects on the remarkable transformation of the advertising industry since her arrival in Dubai…
Advertising
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August 4, 2023
UM MENAT and Teads Collaborate to Foster a Sustainable Advertising and Media Ecosystem in KSA
Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting
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March 5, 2015
OOX announces the addition of Alrai Media Group Kuwait
Digital monitoring agency OOX has added Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai…
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March 2, 2015
Coca-Cola bottle turns 100 years old and launches global campaign
To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem…
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February 22, 2015
The Gunn Report for Media 2014 Revealed
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2014 Media Report, summarizing the overall…
Read moreSeptember 29, 2014
Just say no
In an industry where there is never a shortage of funny stories about ludicrous requests made by clients, isn’t it strange that we rarely…
Read moreMay 26, 2014
The IAA UAE chapter holds second session of its debates series
The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on…
Read moreMay 7, 2014
Welcome to the kingdom
While the economic crisis pulls Jordan’s advertising industry underwater, digital is saving it from drowning Back in June 2011, Communicate Levant’s cover story about…
