
September 14, 2023
AI in Advertising – The Tech is Already Available for MENA Marketers
By Terry Kane, Managing Director across MEA at The Trade Desk.

September 14, 2023
By Terry Kane, Managing Director across MEA at The Trade Desk.

September 4, 2023
Taking a trip down memory lane, Noura Souki, Account Director at Cheil, reflects on the remarkable transformation of the advertising industry since her arrival in Dubai…
May 4, 2015
The Network Communication Group (TNCG) houses four agencies under it: AGA-ADK that is probably best described as a creative agency, Pencell PR & Events,…
May 4, 2015
**Statutory warning: This article contains the words “stereotype” and “cliché” a number of times and there are only so many synonyms we could…
May 4, 2015
The role of women in Saudi Arabian society is undergoing a subtle but steady change. More women are working – not just in the…
April 28, 2015
BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians…

April 6, 2015
Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…
April 2, 2015
While being unemployed might lead some to despair and frustration, others find inspiration in this frustration. Clearly, Lebanese ad man Omar Boustany belongs to…

March 31, 2015
Joe Maari, director of digital strategy at OMD, on how ad blockers affect digital media and the advertising industry. I’ve been using the Adblock…

March 19, 2015
In a move designed to meet the growing needs of current and future clients in Qatar, OMD has officially launched operations in the country with…

March 18, 2015
As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013, the emirate’s real…

March 18, 2015
Usually, around this time of the year, some colleagues and I peer into our crystal balls to predict the year ahead in media and…

March 8, 2015
Xaxis, a global programmatic media and technology platform, announces the official launch of operations at their new MENA branch. With the regional headquarters in…
March 5, 2015
Digital monitoring agency OOX has added Alrai Media Group Kuwait to the list of local and international publishers using the OOXmonitor service. In 2004, Alrai…