
March 26, 2024
Maximizing Your Ramadan Marketing Strategy for 2024
By Maha Ayash, Head of UAE at TEAM LEWIS

March 26, 2024
By Maha Ayash, Head of UAE at TEAM LEWIS

January 12, 2024
SkyBlue Media is the first out-of-home (OOH) media company in Malaysia to operate all its billboards with 100% renewable energy.
November 12, 2015
Pinterest introduced a feature on Monday that allows users to search for products with pictures instead of words. Dubbed visual search, the technology might…
November 2, 2015
A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…
October 22, 2015
Google’s YouTube unveiled a paid version of its video-sharing service, a new source of revenue for parent company Alphabet Inc. as the Internet giant…
October 18, 2015
Whether an agency calls its work environment its “culture”, “dynamic”, or “DNA”, creative industries have tried to set the bar high when it comes…

October 13, 2015
Communicate is proud to announce the publication of it’s first book, which will be released along with the magazine’s October issue. De-Commoditizing the Ad…
October 7, 2015
If marketers are surprised today by how much more automated ad-buying costs than traditional methods, they have a new state of shock and awe ahead…
October 4, 2015
Global media agency Starcom Mediavest Group (SMG) just announced a corporate rebranding initiative. Alex Saber, chairman of Starcom Mediavest Group MENA and VivaKi MENA, explains…
September 30, 2015
“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…
September 29, 2015
I was in a pitch today and digital was dominating the entire conversation. Clients were engaged, the presented material was mind-blowing and the client…
September 27, 2015
The advertising industry is filled with a wide range of characters. They are often stereotypical and some of them need to be alleviated. From idealistic…
September 17, 2015
The power of Apple is rarely in the new technology it brings to the market, but the new behaviors it popularizes. From mobile payments…

September 9, 2015
Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…