January 6, 2026
How Is Hyper Precision Defining the Future of Advertising
Advertising has never been this harder, yet smarter. For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision critical.…
Advertising
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Read moreJanuary 4, 2026
Meta enters 2026 as an AI-driven advertising and infrastructure powerhouse: report
Meta is heading into 2026 in what analysts describe as full AI-acceleration mode, marking a decisive shift from being primarily a social media company…
Read moreNovember 5, 2020
Let the Spoofing Begin: How to Do Parody Advertising Right
Parody advertising is a double-edged sword. It can be pretty effective, but it can also backfire spectacularly. To understand what works and what doesn’t,…
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November 4, 2020
A Conversation with Netizency’s Fadi Khater on Winning TikTok
Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi…
Read moreOctober 27, 2020
Why Investing in Programmatic Advertising is a Safe Bet
Imad Jomaa, Founder and President of Lebanon-based holding company JGroup, explains how he sees programmatic in light of JGroup’s recent investment in FoxPush, a…
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October 8, 2020
Video: How to Make the Best Out of TikTok For Business
TikTok For Business shares exclusive video tutorials with Communicate to help clients optimize the way they use the short-form video app’s new self-serve advertising…
Read moreJune 21, 2020
Advertising Will Decline By 25% in 2020
Group M releases their mid-year report for the MENA region, which forecasts the future of spending in the region’s media industry for the remainder…
Read moreJune 16, 2020
Pandemic Perspectives: Mounir Harfouche
How Covid-19 is changing the business and the industry at large, according to Mullen Lowe’s Chief Executive Officer of Middle East and North Africa. How…
Read moreJune 15, 2020
Pandemic Perspectives: Patou Nuytemans
How Covid-19 is changing the business and the industry at large, according to Memac Ogilvy’s Chief Executive MENA, and Ogilvy’s Chief Digital Officer EMEA, and Executive…
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June 7, 2020
How Brands Celebrated Ramadan 2020 on Twitter in MENA
Consumers look to businesses to feel more positively about how these brands support society. A recent global study by Kantar on Twitter shows that,…
Read moreJune 7, 2020
Pandemic Perspectives: Ravi Rao
How Covid-19 is changing the business and the industry at large, according to Group M MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping…
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June 1, 2020
Pandemic Perspectives: Hubert Boulos
How Covid-19 is changing the business and the industry at large, according to DDB’s Chief Executive Officer for the Middle East. How is the Covid-19 crisis…
Read moreMay 13, 2020
Brands Don’t Go to Heaven…
“And they may only win some creative award for trying, says Ahmad Abu Zannad, Regional Strategy Director at Leo Burnett MEA.” As we are…
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May 11, 2020
The Gap In Programmatic Knowledge
“The main problem is certainly a lack of education around the subject,” said Yves-Michel Gabay, Managing Director of MEA at programmatic agency Gamned.
