Amazon is trying a new way to take its Alexa digital assistant mobile by developing wireless earbuds that mirror Apple’s popular AirPods. The Seattle-based e-commerce giant…

It’s that time of the year (officially, at least) where one has reason to scare and be scared. So, to spook things up we…

There’s no shortage of skeptics and believers when it comes to blockchain technology, but the biggest question as it applies to digital advertising is…

The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…

In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.  What are the…

By Waseem Yakdi, CEO, Zia Creative Network Once considered to be incomparable, the relation between creativity and return on marketing investment delivering effective and…

By Moe Jawhar, executive creative director of Serviceplan Group ME Advertising during Ramadan can increase your sales and raise your brand awareness if you…

1. What do you love about this industry? I love the speed of change in our industry…it is changing every week. The way we…

Mark Zuckerberg faced House lawmakers for the second day in a testimony that lasted, touching on everything from how President Trump’s supporters are treated…

Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…

The role of advertising and media industry role in restoring humanity social, emotional and physical health by Tarek Ayntrazi, CEO, Generation C The advertising…

Pinaki Banerjee, global program director, Ipsos Connect UAE on breaking the stereotype and empowering women through advertising Given the role that women play in…