By Mai Youssef The rise of digital media has reduced consumers’ attention span to that of a goldfish, which is less than 9 seconds.…

By Pedro Goncalves One of the strongest memories from my early days in advertising was the “EUREKA” moment, when for the first time, I was…

Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…

Programmatic advertisement is a term that describes a range of platforms, tools and services that have made digital advertising more automated and data-driven. Through…

By Eric Kallman I think it was Jeff Goodby who used to write about asking his cab drivers what commercials they liked. It was…

Google announced it will launch the first Google News Initiative (GNI) Innovation Challenge in Middle East and Africa (MEA) June 2019. The aim of the challenge…

By Mary Ellen Dugan Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent…

There are four key ways to reach customers in Saudi Arabia, according to Mustafa Ismail CEO of Smaat, a digital marketing company, that works…

In a conversation with Communicate, Peter Mears, CEO of Havas Media Group, reiterated the significance of looking at advertisement as a field that has…

By Stanislava Burianek We already know very well that Millennials represent a very significant spending power globally and even more so in the Middle…

By Jack Neff Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest…

Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…