The demand for commercial film is higher than ever. Today’s audiences are more discerning, demanding content that feels authentic and emotionally resonant. Trends are…

Doritos KSA, in partnership with FP7 McCann Riyadh, has launched “Crunch the Norms, Long Live Triangles”, a campaign aimed at celebrating individuality and self-expression…

By Madeeha Hussain, Marketing Professional

Telecom Egypt, Orange Egypt, and Qatar Airways were in the Top 10 most popular ads on YouTube from last year.

The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by Miami-based agency Alma, the report found.

Marketers across the region are facing a transforming industry – accelerated by shifting consumer behavior, economic changes, and technology updates. Amazon Ads will discuss…

By Max Alawwad Facebook has come under scrutiny, on multiple occasions,  for its handling of the user’s data. One of the recent events was Facebook paying…

By Michele Iozzo Just a few years ago, you could clearly distinguish between banners for brand awareness and banners for sales conversion. With different…

“Welcome to a commercial for Hulu’s new commercial-free option,” intones an elegant, bespectacled gentleman in a new TV spot. He’s sitting in a wingback chair…