June 27, 2024
Why Localization Matters in the Middle East
By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.
Adaptive Marketing
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November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta
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October 21, 2022
Why Brands Need To Participate in Mega-Sporting Events
Mega-sporting events provide cities with the opportunity to flourish in tourism, nation branding, culture as well as public diplomacy. So, what do they mean…
Read moreMarch 15, 2022
How Bentley Markets Itself as a Sustainable Luxury Brand
With a sustainable investment worth £2.5 billion Bentley aspires to transform its entire product portfolio, into a next-generation, digital, flexible, and high-value manufacturing facility.
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June 30, 2019
Reflections Of Cannes Lions 2019
By Nicola Mendelsohn The Cannes Lions Festival has never been more important. This gathering of the great and the good from the creative industries on the…
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October 5, 2015
Mindshare’s Norm Johnston releases book on adaptive marketing
Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive…
