June 27, 2024
Why Localization Matters in the Middle East
By Prashant Malaviya, Vice Dean of Programs, Georgetown University’s McDonough School of Business.
Adaptive Marketing
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November 30, 2022
How to Measure Marketing Creative Effectiveness with Artificial Intelligence (AI)
By Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta
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October 5, 2015
Mindshare’s Norm Johnston releases book on adaptive marketing
Norm Johnston, chief digital and strategy officer at Mindshare, has authored a new book: Adaptive Marketing: Leveraging Real-Time Data to Become a more Competitive…
