Samar Al Amro, Director of Corporate Services & Sustainability at Accenture Middle East has been featured as one of Communicate’s Women to Watch for 2023. 

Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers can give a direction to their curiosity about the world of Metaverse.

A small core of companies, about 7% globally and 1% in the Middle East have achieved nearly twice the efficiency and three times the…

In its 15th year, Accenture’s Fjord Trends report investigates characteristics of human behavior that will affect the culture and work ethics of businesses this…

A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…

L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…

TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations…

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of…

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…