In its 15th year, Accenture’s Fjord Trends report investigates characteristics of human behavior that will affect the culture and work ethics of businesses this…

A joint study conducted by Microsoft and Accenture finds that 87% of executives expect 5G to have a major impact on their business and…

L’Oréal Middle East has selected Accenture as the performance marketing agency to help the Gulf Cooperation Council (GCC) use data and advanced technologies to…

TJ Lightwala, Managing Director & Lead for Experience Services MENA at Accenture Interactive, on how telcos need to step up their game.

Communicate sits with David Fregonas, Accenture Interactive lead, Middle East to learn more about the company’s latest brand move and their recent shift in operations…

WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.

According to a new report from Accenture to be released this week, disruption from innovative digital technologies could put more than US$575 billion of…

By Brian Braiker There don’t seem to be as many big, outsized personalities in advertising as there were in previous generations. Think Ogilvy, think…

One of the main challenges viewed in adopting Artificial Intelligence is the gender biases available in the data. Hence, as part of an ongoing…

Xavier Anglada, the Managing Director at Accenture Digital and Innovation Lead in the Middle East, North Africa and Turkey, believes that companies have no…

By Hussam ElHage I am revisiting this article a year after I initially wrote it. Originally, I was going to discuss the new entrants…

RAPP Middle East, part of the Omnicom network, has just concluded an extensive pitch process bagging a three-year CRM contract for a leading automotive…