Xnurta, an agentic AI-powered advertising platform, has announced a strategic partnership with global eCommerce agency Front Row to accelerate AI-driven Amazon advertising and retail media performance worldwide.
The collaboration brings together Xnurta’s AI-based ad management technology and Front Row’s full-service marketplace management and digital growth expertise. The move comes as global eCommerce continues to expand rapidly, led by Amazon. In the European Union alone, more than 127,000 sellers recorded over €15 billion in export sales in 2024, marking a €1 billion increase from the previous year.
As competition intensifies across marketplaces, brands are increasingly adopting advanced AI-powered retail media tools to maintain visibility and performance at scale. The partnership aims to support brands seeking to strengthen their competitive position across Amazon and other retail media channels.
Front Row works with leading consumer brands across beauty, health and wellness, consumer packaged goods (CPG), and lifestyle segments. With operations across the United States and Europe, the company offers marketplace strategy, retail media management, brand creative services, and business intelligence, supported by its proprietary analytics platform, Catapult.
Under the agreement, Front Row will integrate Xnurta’s agentic AI advertising platform into its service offerings. The platform enables automated bidding, AI-assisted campaign management, and performance insights across retail media networks.
Xnurta’s technology includes its AI Copilot, which executes millions of bidding decisions daily across Amazon and other retail channels. Its AMC Hub provides brands with tools for performance analysis, no-code modeling, and custom audience creation. The company has received multiple Amazon Technology Innovation Awards and serves thousands of brands and agencies globally.
The partnership is positioned to combine AI-driven automation with marketplace strategy and operational expertise, enabling brands to scale performance across key eCommerce markets in the US, Europe, and beyond.
